The story is tragically familiar: declining Sunday attendance, disengaged generations, sermons spoken but rarely heard, and community programs that exist more on paper than in reality.  For decades, the Armenian Church in the United States has struggled to adapt to modern life.  Now, with a $100 million transformation plan, Khachkar Studios is giving the Church its most concrete chance yet—not just to survive, but to evolve.

The plan isn’t based on guesswork or good intentions. It’s structured around the “U.S. Armenian Christian Ecosystem 12 Body Parts” model—a church health assessment framework built using 69 years of historical data.  This model examines twelve interdependent systems that must function for a church to thrive, including philanthropic support, religious content across the spectrum of media, regular Sunday attendance, school students, bible studies, management, and leadership training. 

What Khachkar found was systemic failure: 11 of the 12 Body Parts are significantly broken. In many parishes, high value-add role model focused ministry is non-existent, volunteers are untrained, Bible reading is rare, and leadership roles are stuck in 20th-century models.

To repair this, Khachkar will partner with up to 37 pilot churches and ministries, offering each $300,000 to $400,000 over five years.  Funding is conditional—churches must design reform plans based on an eight-activity menu, including high value-add role model discipleship labs, small-group Bible study curricula, time-resource allocation, and digital evangelism content development.

Each pilot site will also receive 5,000 hours of dedicated strategic support. Senior management professionals will help build action plans, design metrics, and adjust programs based on real-time feedback.  The program is managed like an enterprise, but with the soul of a mission.

The key outcomes are clear: double the number of weekly church attendees from 12,894 to 27,847, increase daily Bible readers from 1,000 to 41,423, and achieve a 6.1x SROI (social return on investment).  These aren’t symbolic numbers—they’re non-negotiable targets tied directly to funding and future scale-up.

Equally ambitious is the media dimension.  Under its “Good News” division, Khachkar will produce 25x more digital Christian content than the entire output of all other Armenian Church entities in the U.S. combined.  This includes seven “Good News” workstreams:  1. Short-clips, 2. Podcasts, 3. Analyses, 4. Written Content, 5. Events, 6. News, and 7. Music.

This plan leaves no room for inertia.  Churches must choose to adapt, reform, and lead—or risk becoming relics of memory.  The $100 million is not just a gift.  It’s a challenge.  And the clock is ticking.